Subscriber List Growth

The rate at which your email newsletter subscriber list is growing. Indicates the effectiveness of your subscriber acquisition efforts and overall interest in your content.

Formula

[(New Subscribers - Unsubscribes) / Total Number of Email Addresses on Your List] x 100

Example

If you gain 100 new subscribers and lose 20, on a list of 1,000, the growth rate is 8%.

Other Email & Newsletters KPIs

• Bounce Rate
• Click-to-Open Rate
• Email Click-Through Rate
• Email Conversion Rate
• Email Delivery Rate