Social Share of Voice

Measures your brand mentions relative to your competitors. Allows companies to understand their market position in the context of social chatter.

Formula

(Your Brand's Mentions / Total Market Mentions) x 100

Example

If your brand is mentioned 50 times and the total mentions in your industry are 500, your SSoV is 10%.

Other Social Media KPIs

• Engagement Rate
• Follower Growth Rate
• Post Reach
• Social Conversion Rate
• Social Media Impressions