Social Media Impressions

Counts the number of times content has been displayed on someone's screen. Note that this doesn’t mean it was clicked, just that it was displayed. Impressions give you an idea of the potential reach of your content. A high number of impressions suggests that your content has a wide audience, but it doesn't necessarily mean high engagement.

Formula

1123

Other Social Media KPIs

• Engagement Rate
• Follower Growth Rate
• Post Reach
• Social Conversion Rate
• Social Response Rate and Time