Conversions from PR Efforts #
The number of desired actions (such as sign-ups, purchases, or downloads) resulting from PR-related content or campaigns.
8 Public Relations KPIs
Crisis Response Time time
The duration it takes for a company to respond publicly to a negative event or crisis situation, in hours or minutes.
Engagement on PR Content #
The number of likes, shares, comments, or interactions PR content receives on social media or other platforms.
Media Mentions #
The number of times a brand, product, or company representative is mentioned in the media.
Referral Traffic from PR Efforts #
The number of visitors coming to the brand's website from links in media articles or PR-related content.
ROI from PR Campaigns %
The financial return generated from PR efforts compared to the cost of those efforts.
Sentiment Analysis %
Measurement of the tone (positive, neutral, negative) of media mentions.
Share of Voice %
The percentage of media mentions a brand receives compared to its competitors.