ROI from PR Campaigns

The financial return generated from PR efforts compared to the cost of those efforts. Demonstrates the financial viability and success of PR campaigns.

Formula

[(Revenue from PR - Cost of PR Campaign) / Cost of PR Campaign] x 100

Example

If a PR campaign costs $10,000 and generates $50,000 in revenue, its ROI is 400%.

Other Public Relations KPIs

• Conversions from PR Efforts
• Crisis Response Time
• Engagement on PR Content
• Media Mentions
• Referral Traffic from PR Efforts