Average Time to Conversion time
The average time taken for a prospect to become a customer from the initial touchpoint.
10 Customer Journey KPIs
Conversion Rate at Each Funnel Stage %
The percentage of individuals who move to the next stage of the funnel.
Cost Per Acquisition at Each Funnel Stage $
The cost incurred to acquire a customer at a specific stage of the funnel.
Customer Journey Length #
The total number of stages or steps in the customer's journey.
Customer Touchpoints Before Conversion #
The average number of interactions a customer has with the brand before conversion.
Drop-Off Rate %
The percentage of individuals who leave the funnel at a particular stage.
Funnel Conversion Rate %
The percentage of top-funnel prospects who become customers.
Lead Scoring Average score
The average score of leads based on their likelihood to convert.
Loyalty/Repeat Customer Rate %
The percentage of customers who make repeat purchases or stay loyal to the brand.
Top-Funnel Traffic #
The amount of traffic or visitors at the initial stages of the customer journey.