Lead Scoring Average

The average score of leads based on their likelihood to convert. Allows sales and marketing teams to prioritize leads.

Formula

Total score of all leads / Number of leads

Example

If 10 leads have scores ranging from 10 to 90, the average score is 50.

Other Customer Journey KPIs

• Average Time to Conversion
• Conversion Rate at Each Funnel Stage
• Cost Per Acquisition at Each Funnel Stage
• Customer Journey Length
• Customer Touchpoints Before Conversion