Rate of Repeat Business

The proportion of clients who come back for additional services after an initial project. Indicates the long-term value and satisfaction levels of your client base.

Formula

(Number of returning clients / Total clients) x 100

Example

If 40 out of 100 clients return for another project, the rate is 40%.

Other Client Satisfaction & Feedback KPIs

• Client Referral Rate
• Client Satisfaction Score