App Install Rate
Percentage
App Install Rate measures the percentage of users who install the app after visiting the app's landing page or viewing an ad. It's a crucial metric indicating the effectiveness of the app's marketing and its initial appeal. A high install rate suggests successful marketing and compelling app presentation, while a low rate might indicate the need for improved marketing strategies or app store optimization.
Formula
(Number of Installs / Number of Visitors or Ad Views) * 100
Example
If 1,000 people view an ad for the app, and 100 install it, the App Install Rate is (100/1000)*100 = 10%.