Account Conversion Rate

The rate at which prospects or leads are converted into active accounts, assessing the effectiveness of the sales process.

Formula

(Number of New Accounts / Number of Prospects) * 100

Example

For 50 new accounts from 200 prospects, the conversion rate is (50 / 200) * 100 = 25%.

Other Account Management KPIs

• Account Churn Rate
• Account Coverage Ratio
• Account Engagement Level
• Account Profitability Index
• Account Satisfaction Index