Ad Frequency #
The average number of times a person is exposed to an advertisement.
7 Traditional Advertising KPIs
Ad Reach #
The total number of unique individuals exposed to an advertisement.
Ad Recall %
The percentage of audience members who can recall an advertisement after a certain period.
Ad Share of Voice %
The ad's share of advertising exposure in its category.
Audience Engagement #
The degree to which viewers/readers/listeners engage with the advertisement, often measured by direct responses, calls, or inquiries.
Cost Per Thousand (CPM) $
The cost of reaching 1,000 audience members with a particular advertisement.
Return on Advertising Spend ratio
The revenue generated for every dollar spent on advertising.