Ad Conversion Rate %
The percentage of users who take a desired action after clicking on an ad.
8 Digital Advertising KPIs
Ad Engagement Rate %
The percentage of users who engage with an ad, beyond just viewing it.
Ad Position or Average Ad Rank #
The average position of an ad in search engine results or on a webpage.
Ad Quality Score score
A score provided by platforms like Google Ads, considering factors like CTR, relevance, and landing page quality.
Ad Spend Return on Investment %
The return gained from the advertising spend.
Click-Through Rate %
The percentage of impressions that resulted in a click.
Cost Per Click $
Cost Per Click (CPC) represents the average amount of money spent for each click on an ad.
Cost Per Conversion $
The average cost of each successful conversion from an ad.