Cost Per Attendee

The total cost of the event divided by the number of attendees. Helps in determining the financial efficiency of the event.

Formula

Total Event Cost / Total Attendees

Example

If an event costs $10,000 and 500 people attend, the cost per attendee is $20.

Other Events KPIs

• Average Booth Engagement Time
• Brand Mentions During Event
• Conversion Rate Post-Event
• Event Feedback Score
• Event Return on Investment